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Is Your Marketing and Advertising Wasted? Which Marketing & Advertising actually pays off… Drain Your Savings,
Problem You don’t have enough leads and those you have are too expensive or not strong enough. You would like more business from your existing customers, but they don’t buy as much from you as they could. You would like your past customers to come back and buy more often, but they are not as loyal as they could be and often go other places to buy. You suspect that at least half of your advertising and marketing are completely wasted. You just aren’t sure which half*. You know you should be able to do better—but you’re not sure how. You need a more certain approach to your marketing…a guaranteed, logical, easy-to-implement system—but there doesn’t seem to be an explicit, scientific method available that actually works every time you use it. Wouldn’t it be nice not to have to gamble with your marketing budget? THE BOTTOM LINE IS THAT YOU ARE LOSING SALES THAT OUGHT TO BE YOURS. Your organization is probably making some or all of the Ten Deadliest and Most Costly Marketing Mistakes. You have a gut feeling that your revenues should be higher but you’re not sure exactly how and where to fix the problems. Even worse, if you are a typical owner or manager, you are not even aware of many or most of the sales your company is losing. And these are sales that should already have been transferred into bulging profits in your pockets. *Note: The frightening thing is that it’s likely to be more like 80% to 90% of your marketing money is wasted. In many cases your advertising is not producing more money than you spend. Where can you find a simple, logically explained, scientific approach to your marketing that will ensure you make more money than you spend? Reason It is almost a certainty that your company is making many of the Ten Deadliest and Most Costly Marketing Mistakes. These are the serious kinds of errors that let your already acquired profits slip away and drain the life right out of your business nest egg. Your traditional marketing messages and ads are not capturing the attention of qualified prospects and then emotionally grabbing or connecting with them to help them decide that your products/services will fill their needs. Your marketing is not doing its job. Prospective buyers are not aware of you or how you are any different or better than any other choice to solve their problem or fill their need. Your marketing has not caused them to like and trust you. When prospects do respond to your efforts it is highly likely that your company does not welcome and ‘respond back’ to them in the best possible and most efficient way. Research tells us that a whopping 22% of respondents to marketing and advertising do not receive even one single response back. It’s hard to believe, but it’s correct. That’s right. More than one-fifth of your marketing is wasted before you can even blink your eyes. And more than a third of those prospects that do receive a contact—end up receiving a response that is not appropriate. This means the person answering your phone might not know what they are talking about, or transfers them to the wrong department, or puts them on hold until they give up or are lost. Or that the website they go to doesn’t display what they were promised, or it is too hard to find, or too complicated or confusing to navigate. Or any one of a thousand other ways that responding prospects are given low priority, shuffled, devalued, or ignored until they give up. Your good money, already spent, but now it’s wasted. Think carefully now. Has this been happening to you? Your existing customers aren’t motivated to buy everything they possibly can from you. They may not even be aware of all the solutions, products and services you offer. They haven’t been personally contacted and given extra value and attention so that they become intensely loyal to you. Tests show that prospects only buy when you are able to establish an ‘emotional connection’. When that initial emotion is turned into an ‘emotional bridge’ it can lead to a long-term ‘purchasing relationship’. Most companies do not understand how, or are not willing to put in the effort, to be successful at Customer Relationship Marketing (CRM). Most advertising is filled with clichés, generalities, platitudes and overused phrases that do not emotionally connect with the buyer and bring them to you. It does not give prospects an emotionally strong enough reason (with an easy, low-risk way) to respond. Your advertising and marketing is likely to do the same because you are probably marketing the same way that everyone else in your industry is marketing. ‘Marketing peer pressure’ can keep you from marketing in a way that will actually make you lots of money. And, if you are like most business owners, you have been too busy to make marketing enough of a critical priority in your business life.
Solution You need an explicit, sequential, logical, easy-to-understand, guaranteed marketing system. Something that is actually scientific and adaptable to your unique needs. Explicit means beginning with the most basic and simple starting elements and then moving to more complex procedures. Sequential means each simple element is followed with another step that builds successfully upon the last. Logical means that each step makes sense and leads unerringly to the next most important step. Easy-to-understand means that any business can adapt, use and make sense of the principles and strategies employed. Guaranteed means that you can know ahead of time that your marketing will make money for you—or at least lead you towards or be easily modified to making money. These five factors lead to a scientific system—a standard process that works the same way every time and does not require experimenting or gambling to attain results. This kind of system will warn you about and teach you exactly how to avoid the Ten Deadliest and Most Costly Marketing Mistakes. It is like acquiring a ‘Profit Insurance Policy’ for your organization. You need proven marketing messages, resources and tools that will get your prospects attention and cause them to come to the Five Major Purchasing Conclusions. These conclusions will lead your prospects right to your front door and keep them re-visiting you continuously. All this is now available in the first explicit, scientific, formulaic, never-failing marketing system to be revealed to the general public—the Winning Edge Marketing System. It is presented in a clear, step-by-step, easy-to-understand way. There are multiple visual demonstrations, graphic representations and symbolic instructions so it can be understood and mastered at a deep emotional level, not just learned or memorized. How do you achieve the solutions that will pay off for your company? First of all, you need to know what marketing is supposed to do and why most marketing fails. Then you need to learn The Winning Edge Marketing System—which was designed to give you a simple, anyone-can-do-it, step-by-step process that will shake you out of your ‘marketing fog of confusion’ and infuse your company with marketing strategies and tactics that can be combined in an integrated process which is guaranteed to cause your prospects to come to the conclusion that: Your company is the obvious best choice to do business with because you stand out from all the competition and are certain to fulfill their needs and customer desires (provide solutions) in the most satisfying way. They feel connected and want to remain involved with you.
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The Winning Edge Marketing Success Roadmap is a Quantum Leap Advancement in the Science of Marketing and Customer Attraction! It's a Completely New, Explicit, Logical, Step-by-Step Marketing and Client Attraction Guide that Can Be Easily Integrated into Your Business. And It's Guaranteed to Make YOU More than FIVE TIMES Your Investment!  Absolutely the easiest, most efficient, least expensive, scientific way to implement Power Marketing Systems and Strategies in your business and…to make more money NOW.
Finally—a legitimate way to ensure and guarantee the profitability of your marketing. Get the inside scoop on the marketing system that is sweeping the country. The New Guaranteed Money-Making Rules of Marketing from Winning Edge is your "unfair" advantage over your competition. The Winning Edge Marketing Roadmap is an indispensable package of CDs, manuals, books and software filled with clear, easy-to-implement principles; step-by-step formulas; templates; manuals; and graphic illustrations to help you create and deliver marketing messages that cause prospects to come to these Five Purchasing Conclusions:
Wouldn’t you agree. . . If a prospect or customer believes the Five Purchasing Conclusions about your company… they will not only purchase from you now but will favor you with as much business as they possibly can and recommend you freely to their friends and associates? It has proven to be true a hundred times over that customers want to feel in control while they make the best possible decision, receive the greatest value, and buy from someone knowledgeable whom that they trust. But how do you get your marketing to do that? When you have been consistently immersed in The Winning Edge Marketing System, you will know exactly how to lead your prospective buyers to reach the Five Purchasing Conclusions. You will have templates and tools at your fingertips that put your marketing on steroids. You will not only get leads that are ready to buy now, but prospects all along the purchasing timeline can be added to your sales process and become eager students while you teach them to buy from you.
Join the hundreds of businesses throughout the world that have jump-started and accelerated their grow with the Success Roadmap that teaches and implements the revolutionary, easy-to-use principles, strategies, and tactics of the Winning Edge system. Read on and become acquainted with new scientific marketing strategies, principles, and breakthroughs you never realized before.
The Winning Edge Marketing approach is based on the Twelve Guaranteed Money-Making Rules of Marketing and the Infallible Tiger Marketing Formula. It has transformed the marketing of more than 320 businesses from 'Feeble, Useless, Costly and Ineffective' into 'Successful, Magnetic, Affordable and Profitable'.
Which kind of marketing would you rather have?
"Having your own copy of the Marketing Success Roadmap is like purchasing an inexpensive ‘Marketing Insurance Policy’. It’s like having a Money-Back Guarantee on the money you spend on marketing. Whoever heard of a marketing company offering a fail-safe system that proves and protects your marketing efforts from being wasted?"
This is the most comprehensive, innovative marketing and client-attraction training you can imagine and it delivers state-of-the-art insights and strategies that are revolutionary in today’s marketplace.
You can try it and see for yourself, risk-free.
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More than 5,200 hours were spent in research and testing of these client-attraction techniques, strategies, and processes over a period of 2½ years at a cost of more than $134,000—all prior to it being released to the public. Many of the principles and techniques were developed and successfully applied in real-world market situations over a period of 12 years or more. This material and its accompanying techniques and strategies, with the easy-to-use forms, charts, illustrations, evaluations, and templates, have been delivered in consulting format to more than 30 successful companies at a cost of approximately $36,000 each. It is now available to you in audio CDs, manuals, and a power CD at a fraction of the cost.
Some of the ADVANTAGES of the Success Roadmap System
The Winning Edge Coaching program ensures that your company will have its very own successful marketing system. What is the advantage to you of having a "Guaranteed Marketing System"? A systematized approach means that you have instantly available principles, formulas, templates, worksheets, and strategies that are completely adaptable to your unique situations so that they work every time. Your campaigns, advertising and approaches can be counted on to produce over and over again. The system will take the guesswork and inconsistency out of your marketing. It will save you countless hours. How much of an advantage do you gain by having a guaranteed system that literally causes you to sell more to more customers for more profit. . . and still reduce your cost? To say the least, most companies marketing and advertising is not working as well as it should—it is not producing the maximum possible number of leads and sales. This means some or all of your marketing investment is wasted. Does this sound or feel all-too familiar to you? Because the odds are high that some - or most - of YOUR marketing is wasted, the Winning Edge Marketing System eliminates your marketing waste.
Why is most marketing ( most of ‘your marketing’ ) not as effective as it should be?
The Winning Edge Marketing approach not only shows you how to correct nine mistakes, but it is the only one that teaches you the Nine Universal Desires of a Prospective Buyer. When you communicate clearly through your marketing that your company fulfills those Nine Universal Desires, it is absolutely guaranteed they will do business with you. When the Universal Desires are met…
The Winning Edge Marketing System is the only one that explains and arms you with the Infallible TIGER Marketing Formula. When you create and structure your advertising, messages, and marketing tools based on the TIGER Marketing Formula, you cannot help but be wildly successful in your marketing. It works to produce success each and every time—as sure as 1 + 2 + 3 = 6. "Just imagine what having an Infallible Guaranteed Formula will do for your The Winning Edge Marketing Roadmap System shows you exactly how to expand your profits by expanding your definition and understanding of marketing—and how to use that new understanding to leverage your business for exponential growth. This system will explain to you how the simpler market conditions of the past have evolved and contributed to the current market conditions of today. There is no question that buyers are more sophisticated and more educated and have more choices and technology available to them. All these factors can cause buyers to feel more confused and take longer to make a decision and will leave them more hesitant to buy because they fear making a mistake or not getting a good deal.
The savvy Winning Edge Marketer can take advantage of these conditions by sincerely helping buyers to make better decisions and find the solutions they most want and need. In fact, the focused implementation of the Winning Edge Roadmap System into your business will give you the ultimate tools you need to dominate your market.
The bottom line is that every company has an existing ‘internal’ Solution Fulfillment Reality This is the total of what you actually provide to your customer in terms of solutions and results. It is the sum total of the solutions and value you deliver to your customers through your products, services, skills, expertise, operational procedures, and management. It is a combination of the real reasons why your customers buy from you.
People don’t buy the product or service that you actually deliver, they buy the solutions and results you provide and the value that creates for them.
If the internal Solution Fulfillment Reality of your business is not already developed to the point that you are the best choice for your customer—the Winning Edge System will teach you how to innovate your products, services, or company so that you are, in reality, the best solution for them. Once you are confident your company provides a superior Solution Fulfillment Reality—your most important priority is to ensure that the Market Expectation of your audience is equal to the Solution Fulfillment Reality of your business. In other words you must deliver the correct solution-oriented message or offer to your target market. You need an extremely high-level message-to-market match. This is the biggest problem in marketing for most small-or medium-sized businesses. You may, in fact, provide terrific solutions for your customers—and those solutions may be different and better than the competition’s—
To maximize your success, you must create a clear, external Market Perception that matches the internal Solution Fulfillment Reality of your business.
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The Winning Edge Marketing System teaches you how to:
The Winning Edge System teaches you how—and inspires you—to separate yourself from your competition by creating a powerful and effective Magnetic Selling Advantage (MSA) statement. Based on a brief yet-attention-getting Magnetic Selling Advantage statement, we will show you how to create a 60-second benefit-presentation speech that summarizes the essence of what your business does, how you provide solutions that satisfy, and why you do it differently and better than anyone else. We will show you how to use the MSA and the 60-second elevator speech to create a one-page Admaster Document (a one-page summary of your most powerful and compelling reasons why prospective customers should choose to do business with you). The Admaster Document can then be used as a guide for all of the ads, messages, or marketing tools you create for your business. You will also be given an Admaster Template that will make it easy for you to create all your printed ads, letters and marketing messages. You will receive a Media Matrix Guide that will teach you how to use the Market Intelligence we show you how to gather, to specifically decide which media outlets are best for your product or service, and how best to use each media channel and still maintain an integrated, powerful marketing strategy. You will be taught secrets that have been protected and kept from the public by the large advertising agencies that will enable you to purchase your advertising media at lower prices. You will be shown in a clear, step-by-step manner how to proliferate your sales process—the equivalent of having more than 1,000 salespeople out in the field selling your products and services with compelling sales presentations that convince your target audience you are the obvious best choice for them. You will be given seven relatively simple techniques that are easy to teach to your salespeople—techniques that have been proven in the marketplace to generate 20 to 50 percent increases in closing ratios. The Marketing Success Roadmap also gives you a crash course in copywriting—just enough to teach you how to write stronger and more-effective headlines for your ads and letters. And it will show you how to use sub-headlines that grab prospects with emotional hot buttons—as well as brief follow-up copy that educates and helps your buyer to make a better and swifter decision. This valuable skill can be used to improve both your print and broadcast ads. When you finish the program, you will have a clear and concise Marketing Action Plan that will not only be driven and fueled by unmatchable marketing strategy— You will have clearly outlined the specific steps and tactics you will follow that are guaranteed to separate yourself from your competition and to create the tools and circumstances that will allow you to DOMINATE YOUR MARKET. Your Marketing Roadmap Action Plan serves as a day-by-day, week-by-week MAP that will unerringly guide you to the accomplishment of the goals, objectives, growth, and profits you chose for your business. You will also be given a Testing and Tracking Compass that will absolutely ensure you stay on course and inevitably achieve your growth and profit goals.
You will be given and taught how to implement the 12 Guaranteed Money-Making Rules of Marketing, which will include jewels of information such as:
The Winning Edge Marketing Success Roadmap will ensure and enable you to establish vital business factors that you probably have not had in place before in your business, such as:
This is the most comprehensive and innovative marketing training you can imagine, and it delivers state-of-the-art insights and strategies that are revolutionary in today’s marketplace.
End Results and Benefits You Receive from the Marketing Success Roadmap
Also: More than 100 profitable techniques and strategies that create customized results in your business—any one of which could give you a return on your investment of 10 times or more (1000% +++ ROI).
"Multiple benefits too numerous and potentially profitable to mention— "The Winning Edge program alone made us well over $2,000,000 in profit-I’m not kidding. We literally made millions and millions of dollars from that one marketing project. Thank You!" Ron Davies, 3D Communications Call 1-800-299-9081 now to order your own Roadmap toolkit by phone or order online below. P.S. If you want to cut to the chase—here’s exactly why you should order the Marketing Success Roadmap Kit. The Winning Edge Marketing™ Roadmap System was created to help progressive businesses throughout the world. There is one primary reason for enrolling in the Coaching program: To immediately IMPLEMENT marketing systems in your business You may have to read this paragraph two or three times to believe it—but the Marketing Success Roadmap Guarantees you a 500 percent return on your investment. That's right. If you participate and implement the systems and strategies we provide, and your business doesn't grow by at least five times your Roadmap Kit Investment, we'll refund the entire cost of your investment. P. P. S. Why not order the Roadmap Toolkit risk-free and see for yourself that it has as much value as I am telling you? Remember, here are some of the powerful principles, strategies, formulas, templates, worksheets, and systems you will receive and be able to immediately implement in your business: • An Expanded Definition of Marketing that Automatically Begins Expanding Your Profits • Customized Assessment and Evaluation Tools for Your Business • Identifying, Targeting, and Profiling Your Customers Demographics and Psychographics • How to Find More Time for Marketing-Using Marketing to Leverage Your Business • Your "Internal" Solution Fulfillment Reality vs. the "External" Expectation of Your Market • How to Collect and Make Use of Market and Business Intelligence • Easy-to-Use Template for Your Marketing Plan-Including Budget and Schedule • Lead Generation Systems and Campaigns with Personalized, Follow-Up Contact Systems • Customer Research and Development Programs • Your Own Admaster Document: a Master Blueprint for Creating Successful Ads • Your Magnetic Competitive Advantage Statement: What it Is and Why its Important • Simple, Easy, Seven-Step System for Training Your Sales Force - Guaranteed Sales Increases • Proven Sales Process Systems (Proliferate and Multiply Your Sales Process) • Testing and Tracking Compasses—How to Evaluate and Test Your Marketing before You Spend • How to Use the Infallible Tiger Marketing Formula • Customized Admaster Template to Design All Your Ads—including Yellow Page Ad Re-design • Strategic and Tactical Planning--the Value of Understanding the Difference • Up-Selling, Cross-Selling and Automated Follow-Up Systems •"Library" of Headlines and “Magnetic” Marketing Words • How to Create Your Own Ad Archive • The 7-Up Relationship Marketing and Follow-Up System—Build and Nurture Your Pipeline • Media Buying Worksheet for Choosing the Most-Effective Media--Media Pros and Cons • ROI Calculator Form—Projecting Costs and Profit from Campaigns and Lifetime Customer Value • Copywriting Coaching for Headlines, Sub-Headlines and Building Your Case • Eliminate-Your-Competition Strategies • The Inner-Intel Survey Questions—Guaranteed to Produce Your Most-Powerful Marketing Message • The FIVE BENCHMARKS OF BUYING—Understanding the Educational Spectrum of a Buyer • The Four-Part Purpose of Marketing—What Your Marketing Should Accomplish • The BAD INC. Sales System—How to Listen People Into Buying You get all this and more in the New Science of Marketing—Winning Edge Roadmap Toolkit. It includes 12 Audio CDs, a Master Manual, a Fast Track CD, 12 Implementation Manuals, Ad Templates, Tracking Forms, Evaluation Forms Charts, Graphic Illustrations, ROI Software, and your own Marketing Plan Template Guaranteed to make more than 5 times my investment or my money returned! |
Your company or product is the obvious best choice to solve their problem, satisfy their desire, or fill their need.
You are the expert in your industry who will educate them how to buy and receive the greatest value. 
You can be trusted to help them make the best-possible decision because you have proved you care about them. 
They will be allowed to feel they are in control of the sales process and buying from you will be a pleasant, rewarding experience.
They feel they have a personal connection or relationship with you and want to remain involved with you.
Because it does not arouse emotional hot buttons and communicate why your product or service is different and better than others, clearly demonstrating why yours is the obvious best choice. 
The Winning Edge System shows you how to use a Marketing Assessment to evaluate your business, to know exactly where you are, and how much value you actually provide to your customers. 
