WE Marketing Blog... Marketing with Video-Email-Telephone- Social Media-Website & Content Creation
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Article-Top 7 Reasons to Start Video Marketing Now…by Rich Webb
Website? We don’t need no stinking website! By Rich Webb
Wrong, wrong and wrong again.
Your website is still the ‘hub’ (or should be) of all your other marketing and advertising.
Your traditional media ads, your online ads, even your Facebook page…all make people aware that you exist and make potential customers aware of your products and services.
“Eighty six percent of those people who are interested in what they hear or see in your ads go to your website to check you out.”
Now a website has three primary functions it needs to do very well.
It needs to CATCH THEIR ATTENTION; it needs to engage with emotion and it needs to convert.
My friend, Gabriel Wong shortens it to ‘Hook’, ‘Story, and ‘Close’.
First, catching their attention is almost self-explanatory. But whatever you use to get their attention, you now need to keep their attention, you need to HOOK them and KEEP them interested.
Engagement means to be able to get them to pause…look closer…research… and investigate.
So, your website needs to be sticky. Most people leave a web site within five to ten seconds after they arrive because they don't see something that's relevant to them. Hook them before they leave!
You need to interrupt their existing state-of-mind, grab their attention, engage them with stories, relevance, value, or emotion and close them with a call-to-action or commitment of some kind.
In the old days, the longer that somebody stayed in your store the more likely they were going to buy. Fast forward to the future and it is still true.
“You want to get visitors to hang around your website and loiter a little bit. Loiterers are always welcome!”
If they don't stay on your web site to check it out, research or investigate what you offer, the chance of them buying is greatly reduced so…
Attention and engagement are extremely important.
BUT, here’s a critical thing. It does you no good to catch their attention and have them hang around if they don’t take any action or make any decision.
The third thing that your website needs to do is to convert, or close, or get a response. Now convert doesn't mean that they have to make a purchase. Although nobody is going to complain if that should happen.
The conversion goal is what you want them to do when they visit your website.
Now most business owners think that it's just to entertain or to provide information about your company.
However, would you keep a sales person on your staff in your payroll if all they did was provide information and entertain people?
Your website could and should be able to function as your best sales person. It's reliable and dependable and is always there 24/7 selling for you.
“You need to carefully decide what your closing objective is; what you want your prospects to do while and after they visit your website.”
It could be to fill out a form, it could be to sign up for your newsletter so you can send future offers and messages. If you have e-commerce; of course, it's to have them make a purchase.
Your website should inspire them to immediately call or come in; but you want know what you want them to do next, what your objectives are.
It will help if you set goals to try to meet those objectives and then continue to improve on them.
You want to continuously measure, evaluate and improve.
Your website should and could be your most valuable and effective lead generator and sales person. Treat it with the same attention, affection and care you would your best salesperson.
BECAUSE of the rapid advances in technology it's not uncommon that you have to do a major overhaul or even replace your website every two to four years. They are not just for show anymore.
It's very important that you put your site to work for you. To do that you must have a current, well- functioning, engaging, compelling and converting website.
When’s the last time you showed your website some affection and gave it a makeover?
Do it now.
Do it now or call us if you’re a busy owner and would like to have some-one you trust make things quick and easy for you. Call now at 801-892-9090 or visit our friendly website. Our site is just ‘raring-to-go’ to award you some valuable free gifts. www.WinningEdgeMarketing.com.
P.S. We offer a free “Website Analysis” that is the same as a $299 paid consultation. No cost, no obligation, but we often hear from customers that we delivered several hundred dollars of value.
3 Deadly Mistakes You’re Probably Making Now in Your Email Marketing
by Rich Webb---What can you do to write and craft effective emails when you're sending out email marketing? That’s the BIG QUESTION isn’t it?
Let’s start with 3 of the most common and deadly mistakes that are often made--even by experienced marketers.
First: Stop including images! Whaaaaaaaat?......you may say. Isn’t an image worth a thousand words?
Yes, it certainly can be…but first you have to get into your prospects inbox to be seen. If you are emailing a cold or very lukewarm list that hasn’t received your emails previously, many or even most, images will SHOOT you straight to the SPAM folder. Your email cannot be effective if it never gets a chance to be seen.
Now, that advice is a little bit controversial and there are some exceptions. There is some debate about how helpful images in emails are…or are not. Here is the CRITICAL KEY so that you will know when to use images or videos. Videos are still becoming more and more popular in almost all online venues and you do not want to get left behind without using them in your businessl
So…PAY CLOSE ATTENTION!... when you are emailing a warm list, (people who know you and have received email from you previously) images and short videos can evoke instant emotion and desire to engage or respond. Those are 2 of the 5 Critical Factors you are looking to achieve in any advertisement. So…..very good idea to your warm or hot list! But to a colder list…..not so much.
Second Mistake: Do not include more than 3 links in your email.
More than 3 links in your email is almost always going to send you straight to the PROMOTION or SPAM folder as well, unless your recipient has already white listed your email. More on how to get this done in a later post.
Now it’s a great idea to write a fantastically interesting paragraph and then include a link to read the rest of your email or see the accompanying video or related graphic image on your blog or other site. But try to keep your number of links to two, maybe three links at the most.
Mistake 3: Continuing to send emails if you do not get a response to the first 3 to 5 emails you send. I see this happen all the time in my own email Inboxes. I have 3 or 4. I monitor the SPAM folders just to keep on top of what gets through and what gets rejected if I do not white list it myself.
I have at least half a dozen companies that have continued to email me weekly for over a year…even though all my email providers bumped them automatically into SPAM after about the 4th or 5th email. They are certainly wasting money.
Now an individually sent email will still often get through even after several non-opens, but a bulk email will usually get $%#t canned. Don’t let yourself end up on the ‘email can’.
Now you might be thinking, “Rich, why all the mistake-oriented tips, why don’t you give me some strategies that will help me write more effective marketing emails?
Sounds like a good idea to me, so here you go.
Emails are for sales, building relationships, and continuing to follow up with people…but of course people have to see the emails first…hence I gave you 3 major mistakes to avoid.
Therefore, my positive tips for you (let’s end with a flourish!) would first be to write every campaign email like it is a personalized email before you even send it up for a campaign broadcast. Then use your email provider to make it unique and customized with the person's name when you send it to your list.
Now my last tip in this article is… to ask a question in EVERY email BECAUSE you want to generate a response. What happens when you respond to somebody or they respond to you? You are often able to begin an email thread.
If you have an active email thread with a potential client, you and they are going to continue hitting the inbox…which is the first goal of email marketing anyway. So, it puts you on a great track.
Questions also happen to be a great way to stimulate emotion, engagement and response. Every marketing or sales email is made better when you include an EFFECTIVE QUESTION.
These are some of the exact tips strategies and insights we have used to grow our business. I hope they can help you as well.